The price rating is based on the medium wholesale price for Lipitor (Atorvastatin) . The medium wholesale price is the recommended selling price. Insurance companies often use this price as the basis for Lipitor (Atorvastatin) reimbursement. This cost does not indicate what you would pay for Lipitor (Atorvastatin) if covered by your prescription benefit plan. Dollar signs are used to reflect the following price ranges: $ = < $25, $$ = $25 to $49, $$$ = $50 to $99, $$$$ = $100 to $199, and $$$$$ = > $200.